Bridge Boston Charter School describes itself as a “challenging, joyful, inclusive K1-8 public school” in the Roxbury section of Boston. After years in the neighborhood, the school opened a brand new building—and they wanted to celebrate with a refresh of their marketing and communications. Their new director of development found us through our work with The Steppingstone Foundation and asked us to help. We worked with the school to develop a brand strategy, define its brand attributes and then brought all to life through a refresh of their communications digital outreach and collateral, a few years’ worth of annual reports (with stunning photography by Jo Sittenfeld and great writing by our very own Daisy Scott) and even redesigned their logo to feel more friendly and inclusive. The communications platform now better reflects the school’s energy and its deep roots in the community.
Photography: Jo Sittenfeld