Lyric Fest is a unique Philadelphia musical experience. Its voice recitals are lively and entertaining—but they also educate, encourage dialogue (yes, between performers and audience) and foster a deep sense of community.
So when this organization wanted to broaden its reach, it came to us to help them clarify their message. They described themselves as fun and lively—but at the time, their current website and programming collateral didn’t match that vibe. We took a deep look at their competition and where they wanted to be. Then we refreshed their branding, clarified their voice—and launched their new look with a refreshed, bright and user-friendly website.