We worked with the folks at New England Conservatory for more than ten years, bringing life to their performance promotions and working closely with the development team to create connections to their donor base.
Twice a year, NEC puts on a fully-staged opera on the boards of its beloved Jordan Hall. So twice a year, we created a unique graphic system for each opera (featuring some clever copywriting, thanks to writer Daisy Scott). These graphic concepts worked across all media including promotional posters, social media blasts, printed direct mail pieces, guerilla marketing, and collateral for the performance itself. We also developed TV and radio spots, too.
In addition to the operas, we created similar seasonal promotions for many other concert series, one-off performances, and special events at the Conservatory. Each promotion was unique to the style and theme of the performance, yet still tied strongly to NEC’s brand.
We also developed print collateral for the development office—including direct mail pieces, season brochures, and support for fundraising campaigns. Fundraising like the Leadership Campaign that sought funding to build a new student life and performance center in the heart of NEC’s urban campus. We crafted a folder out of blueprints for the building and filled it with a burst of colorful photos of students and faculty at work—along with schematics of the new center.