Every two years, the Philadelphia chapter of AIGA hosts a juried competition to showcase great design in the area. With each competition, they put out a call to create the graphics for that year’s show. In 2017, we won the bid.
The landscape for design in Philadelphia was shifting dramatically—fresh talent was pouring into the city, creating a community of artists that rivaled hot design hubs like LA, New York and Milwaukee. We thought it was important to capture some of the excitement and energy that we saw around us. So we rebranded the competition—and in the process, designed a call-for-entries poster that hand-folded into a direct mail piece, social media and web graphics, event signage, postcards, award certificates, and a 142-pg catalog of the winning entries.
(Not to brag, but DiSanto Design had two winners in the book that year. And two years later, our branding system for the 2017 show won in the 2019 show, too).
Photography: Zave Smith
Printing: Perfect Communications